Developing an existing Shopify store around an activewear brand.
Jerf was already using Shopify when our work began in 2025. Digimaps Core developed the existing store’s presentation and structure to bring the brand’s activewear collections into a more considered storefront experience.
Industry
Activewear
Project year
2025
Engagement
Existing Shopify store development
From collection inspiration to product selection
An activewear store needs to communicate both style and use. Jerf’s collections span leggings, sports bras and other pieces for movement and everyday wear. Collection storytelling, product presentation and the relationship between complementary pieces give the store its own rhythm.
Building on the existing store
- Development and configuration of Jerf’s existing Shopify storefront.
- Theme and page arrangements aligned with the activewear brand.
- Collection and product presentation within the shopping journey.
- Store-side work alongside the brand’s existing integrator setup.
A more developed brand experience on Shopify
The engagement built on Jerf’s existing Shopify foundation. It brought brand presentation and the practical organization of the store into the same piece of work, with a focus on how customers move from exploring a collection to considering an individual product.
Planning a similar Shopify project?
Let’s discuss your store setup, development and support needs.