A dedicated Türkiye store for Proper’s eyewear collections.
Digimaps Core built Proper’s Türkiye Shopify store from scratch in 2026. Delivered within our work with Nokta Optik, the project established a local digital storefront for the Italian eyewear brand.
Industry
Designer eyewear
Project year
2026
Engagement
New Türkiye storefront
Collection names as a starting point for discovery
Proper’s collections evoke different places and moments, from Airport and Aspen to Sunset Driving. This gives the brand a distinct way to introduce its frames. The store pairs that collection identity with a focused product presentation and a clear path through the eyewear range.
Turning the brand into a local store
- Setup and configuration of the new Shopify store.
- Theme and storefront arrangements for Proper’s visual identity.
- Collection, product and supporting page structure.
- Shopify-side setup alongside the operation’s existing integrator.
A brand-specific place to explore Proper
Proper’s Türkiye store brought the brand’s collections together in a dedicated shopping environment. The work combined the practical requirements of a new local store with a visual presentation suited to the brand.
See our work with Nokta Optik →
Planning a similar Shopify project?
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