A new Shopify storefront for a broad technology portfolio.
Digimaps Core built Reeder’s Shopify store from scratch in 2025. The project brought the brand’s online storefront onto a new foundation, with the store setup and customer-facing presentation considered together.
Industry
Consumer technology
Project year
2025
Engagement
New Shopify store
One storefront, different product journeys
Technology retail brings together products with very different buying considerations. A customer browsing a smartphone looks for different information from someone exploring a smart home device. Reeder’s broad catalog makes clear product grouping and accessible product information central to the storefront experience.
The Shopify foundation
- Shopify store setup and configuration from the ground up.
- Theme and storefront preparation for the brand’s technology offering.
- Product and collection presentation within the new store structure.
- Shopify-side configuration alongside the brand’s existing third-party integrator.
A store organized around technology retail
The project gave Reeder a Shopify storefront through which to present its products and commerce content. Our work connected the store’s visual presentation with its practical setup, keeping the customer’s route from product discovery to product detail in focus.
Planning a similar Shopify project?
Let’s discuss your store setup, development and support needs.